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BellevilleGreen Risk

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Social Media Policy

BID #: N/A

ISSUED: 1/22/2019

DUE: TBD

VALUE: TBD

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Executive Summary

This document outlines the Township of Belleville, NJ's Social Media Policy, established to govern the use of internet and wireless communications for information dissemination and to encourage the effective use of social media to further municipal goals. The policy mandates that the Township Manager or their designee holds exclusive authority for directing content publication on official social media sites, ensuring a singular Township voice. Key provisions include compliance with all applicable federal, state, and county laws such as the Freedom of Information Act (FOIA) and Open Public Records Act (OPRA), as well as adherence to copyright and privacy regulations. The policy also sets guidelines for employees representing the Township on social media, requiring self-identification and appropriate conduct. The Township Manager's office is tasked with monitoring all social media content to ensure consistency with the policy, message, and branding, and has the authority to remove non-compliant information. This policy is applicable to all Township employees, agencies, departments, and affiliated entities, and was adopted by the Mayor and Council on January 22, 2019.

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Document Text

--- Document: Social Media Policy Document ---
Township of Belleville, NJ Social Media Policy 
  
I. 
Purpose 
 
To address the use of the Internet and wireless communications the Township of Belleville, 
NJ ("Township") government utilizes to provide information online; 
 
and 
 
To encourage the use of Social Media to further the goals of the Township and the missions 
of its departments and affiliated boards, commissions and authorities. 
 
II. 
Policy 
 
Because the Governing Body and Township Manager have an overriding interest and 
expectation in deciding who may "speak" and what is "spoken" on behalf of the Township on 
social media sites, the following policy is established for the use of all social media. 
  
1. The Township shall approve social media technologies that may be suitable for use by 
Township departments, affiliated boards, commissions, and authorities. 
  
2. The Township shall have a single presence and voice on social media sites deemed 
appropriate for use.  Only the Township Manager or his designee may direct the 
webmaster to publish information on the Township’s social media site(s). 
 
3. All official Township presence on social media sites or services are considered an 
extension of the Township’s information networks and are governed by all policies 
applicable to the use of Township computers and electronic media as well as the 
Township’s Internet Access and Use Guidelines. 
 
4. The Township Manager should be contacted for assistance with developing 
appropriate uses for social media, selecting appropriate social media outlets, and 
defining a strategy for social media use. 
 
5. The Township’s use of social media will comply with applicable federal, state, and 
county laws, regulations, and policies.  This includes adherence to established laws 
and policies regarding copyright, records retention, Freedom of Information Act 
(FOIA), Open Public Records Act (OPRA), First Amendment, privacy laws, sunshine 
laws, and information security policies (if applicable) established by the Township, its 
departments, affiliated boards, commissions and authorities. 
 
 
6. Wherever possible, links to more information should direct users back to the 
Township’s official website for more information, forms, documents, or online 
services necessary to conduct business with the Township. 
 


 
7. Employees representing Township government on social media outlets must identify 
themselves by name, and when relevant, by role at the Township.  All Township 
policies are applicable to interactions on social media sites when acting in an official 
capacity and representing the Township.  Employees that fail to conduct themselves 
in an appropriate manner may be reported to the Township Manager for the 
appropriate action. 
  
8. The Township Manager’s office shall monitor content on all social media sites to 
ensure adherence to the Social Media Policy for appropriate use, message, and 
branding consistent with the goals of the Township. 
  
9. The Township Manager’s office may have the authority to remove any information 
that violates this Social Media Policy or Terms of Service (TOS) at any time from any 
Township’s social media site in accordance with archiving and retention laws.  Once 
removed, a notice will be sent to the Township Manager and Municipal Clerk's office. 
 
 
 
III. 
Applicability 
 
This policy shall apply to all Township employees, agencies, and departments as well as any 
affiliated government or non-government agency or official permitted by Township Manager 
to post on Township of Belleville social media sites. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Adopted by resolution by the Mayor and Council on 1/22/19