City Marketing & Branding Initiative

The City of East Orange is actively seeking proposals for a comprehensive City Marketing and Branding Initiative, as detailed in an original Request for Proposal (RFP) advertised on April 1, 2022. This crucial initiative aims to significantly enhance the city's public image, strategically promote its unique assets, and develop a cohesive, impactful brand identity. The scope of work for this project is expected to encompass a wide array of marketing activities, including strategic planning, brand guideline development, communication strategies, and potentially digital and traditional media campaigns, all designed to elevate the perception and recognition of East Orange. This document, Addendum No. 1, issued on April 7, 2022, serves to notify all prospective bidders of a critical update to the original RFP. It specifically addresses the inadvertent omission of the "Disclosure of Investment Activities in Iran" Form from the initial proposal packet. Bidders are now formally required to include this attached form as a mandatory component of their submission. While this addendum does not reiterate contractor qualifications, licenses (such as NJ Public Works Contractor Registration), or specific experience requirements, these details, along with information regarding any mandatory pre-bid meetings or site visits, would be comprehensively outlined in the primary RFP document, which is accessible via www.eastorange-nj.gov. All proposals, including the newly mandated "Disclosure of Investment Activities in Iran" Form, must be submitted by the firm deadline of April 20, 2022, at 1:00 p.m. Prompt and accurate submission is essential for consideration. For any further questions, concerns, or clarifications regarding the RFP or this addendum, prospective bidders are directed to contact Racquel C. Ferguson or the Division of Procurement directly at (973) 266-5162. No information regarding bid security, performance bonds, or specific contact email addresses was provided within this particular addendum, implying such details are in the main RFP.