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Social Media Policy, opens PDF document
BID #: N/A
DUE: 11/20/2018
VALUE: TBD
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Executive Summary
The Borough of Franklin Lakes has established a Social Media and Public Outreach Policy, adopted on November 20, 2018. This policy outlines guidelines for the creation and use of social media sites and public outreach tools by the Borough to disseminate information to residents, employees, and the general public. It details the administrative oversight, content monitoring, and user comment policies, including specific categories of prohibited content such as profane, discriminatory, or threatening material. The policy also includes disclaimers regarding information accuracy, external links, commercial endorsements, copyright, and terms of use for Borough-related online platforms. The goal is to ensure that all communications on behalf of the Borough are authorized, appropriate, and aligned with the Borough's interests and goals.
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--- Document: Social Media Policy, opens PDF document Document ---
Borough of Franklin Lakes
Social Media and Public Outreach Policy
Adopted on November 20, 2018
Purpose.
This policy sets forth guidelines for the establishment and use by the Borough of Franklin
Lakes ("the Borough") of its social media sites and public outreach tools. For purposes of this
policy, “social media” is understood to be websites and applications that enable users to create and
share content or to participate in social networking, including, but not limited to, Facebook, Twitter
and Instagram. “Public outreach tools” is understood to be content created by individuals and
published on the Borough’s website, e-blast, Nixle, electronic sign, public access television and
other Borough communication vehicles. Social media and public outreach tools are a means of
conveying Borough-related information to its residents, employees and the general public. The
Borough has an overriding interest and expectation in deciding what is “spoken” on behalf of the
Borough on its social media sites and what information gets disseminated through its public
outreach tools.
The purpose of this Social Media and Public Outreach Policy (“the Policy”) is to establish
enforceable rules for the use of social media by Borough officials and employees when engaged
in Borough business. Rules are necessary to assure that communications made on behalf of the
Borough are properly authorized and in correct form; that communications to the municipality by
means of social media which can be viewed by the public are appropriate and pertinent; and that
all communications to the municipality is related to the posted municipal information.
General policies.
• No Borough social media site shall be established without prior approval of the Borough
Administrator. The Borough social media site and public outreach tools shall be administered
by the Borough Administrator or his or her designee.
• Wherever feasible, the Borough social media sites should link back to the official Borough
website for forms, documents, online services and other information necessary to conduct
business with the Borough.
• To the extent feasible, the Policy or a link to the Policy shall be placed on the Borough Website
and all Borough social media sites and public outreach tools.
• The Borough Administrator or his or her designee shall monitor Borough social media sites
and public outreach tools to ensure adherence to both the Policy and the interest and goals of
the Borough. The Borough has the right and will restrict or remove any content that is deemed
in violation of the Policy or any applicable law. Any content removed based on these
guidelines will be retained by the Borough Administrator and/or his or her designee pursuant
to the applicable Borough retention policy, including the time, date and identity of the poster,
when available.
• These guidelines shall be displayed to users or made available by hyperlink.
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• Employees and volunteers representing the Borough via its social media sites shall conduct
themselves at all times as a representative of the Borough and in accordance with the Personnel
Policies and Procedures Manual.
• All Borough presence and activity on social media are part of the Borough’s information
networks and must comply with all rules and policies governing the Borough’s computers and
electronic media.
• All Borough policies are applicable to interactions on social media sites when acting in an
official capacity and representing the Borough.
Comment policy.
• As a public entity the Borough must abide by certain standards to serve all its constituents in
a civil and unbiased manner.
• A comment posted by a member of the public on any Borough social media site is the opinion
of the commentator or poster only, and publication of a comment does not imply endorsement
of, or agreement by, the Borough, nor do such comments necessarily reflect the opinions or
policies of the Borough.
• The Borough reserves the right to deny access to its social media sites for any individual who
violates the Policy at any time and without prior notice.
• All comments posted to any Borough social media site are bound by such social media site’s
applicable terms and conditions regarding such posting or commenting.
• Persons posting prohibited content are subject to being barred from posting comments on
Borough social media.
Prohibited content.
Comments containing any of the following inappropriate forms of content shall not be permitted
on the Borough’s social media sites or public outreach tools and are subject to removal and/or
restriction by the Borough Administrator or his or her designee:
• Profane, obscene, violent, or pornographic content and/or language, or sexually suggestive or
explicit content links to such materials. Any image or link containing minors or suspected
minors in sexual and/or provocative situations will be reported to law enforcement;
• Content that promotes, fosters or perpetuates discrimination on the basis of race, creed, color,
age, religion, gender, or national origin, marital status, status with regard to public assistance,
physical or mental disability or sexual orientation;
• Reference to any political party or activity of a political party;
• Reference to any religious belief;
• Reference to any private interests group or activity of a private interests group;
• Defamatory attacks;
• Threats to any person or organization;
• Solicitation of commerce, including but not limited to advertising of any business or product
for sale, except as may be expressly permitted, such as a post on a Shop Local webpage or
social media site;
• Conduct in violation of any federal, state or local law;
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• Encouragement of illegal activity or illegal activity;
• Information that may tend to compromise the safety or security of the public or public systems;
• Content that violates a legal ownership interest, such as a copyright or other intellectual
property rights;
• Private contact information such as names, addresses and phone numbers no matter how easily
obtained elsewhere, unless given approval by the individual;
• Spamming or repetitive content;
• Comments from children under 13 cannot be posted in order to comply with the Children’s
Online Privacy Protection Act; by posting on a Borough social media site, users acknowledge
that they are at least 13 years old;
• Content that incites violence;
• Comments unrelated to the particular post being commented upon; and,
• Comments containing vulgar, offensive, threatening or harassing language, personal attacks or
accusations.
Persons posting prohibited content are subject to being blocked and barred from posting comments
on Borough Social Media.
Terms of use disclosure (to be posted on all Borough social media sites).
• Information disclaimer.
By visiting this site, you understand and agree that the Borough of Franklin Lakes (“the Borough”)
site is provided “AS IS”. The Borough endeavors to provide accurate and complete information
on this site. The information contained herein shall not be deemed to constitute legal notice where
such legal notice is required by law. The information contained on this site is provided as a service
and convenience to people needing information about the Borough. Portions of the information
on this site may be incorrect or not current. The Borough, its officers, employees or agents shall
not be liable for damages or losses of any kind arising out of or in connection with the use or
performance of information, including but not limited to, damages or losses caused by reliance
upon the accuracy or timeliness of any such information, or damages incurred from the viewing,
distributing, or copying of those materials.
• Linking policy – links to external sites.
The Borough’s site contains links to outside websites. These websites are not owned, operated,
controlled or reviewed by the Borough. These links are provided solely as a courtesy and
convenience to the visitor.
The Borough, its officers or employees, exercise no control over the organizations, views,
accuracy, copyright or trademark, compliance or the legality of the material contained in these
outside websites. The Borough, its officers or employees, do not sponsor, endorse, or approve the
information, content, materials, opinions or services contained on such outside websites. The
visitor proceeds to these outside websites at his or her own risk. The Borough specifically
disclaims any and all liability from damages, which may result from the accessing of a third-party
site, which is linked to the Borough site or from reliance upon only such information.
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• Endorsement Disclaimer
Reference in this website to any specific commercial products, processes, or services, or the use
of any trade firm or corporation name is for the information and convenience of the public, and
does not constitute endorsement, recommendation, or favoring by the Borough of Franklin Lakes
or its officers, employees or agents.
• Copyright and Trademark Limitations
Borough of Franklin Lakes makes no warranty that materials contained herein are free of copyright
or trademark claims or other restrictions or limitations on free use or display. Making a copy of
such material may be subject to copyright or trademark laws.
• Use of material from this site
The Borough has made the content of these pages available to the public and anyone may view,
copy or distribute information found here without obligation to the Borough for non-commercial,
personal use only, unless otherwise stated on particular material or information to which a
restriction on free use may apply.
• Unauthorized Modifications
Unauthorized attempts to modify or otherwise alter any information or image stored on any
Borough site may result in criminal prosecution.
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